About the campaign
“Virginia Is For Lovers” with the heart graphic is the decades-old campaign for Virginia Tourism.
But Virginia lovers of scenic beauty and historic lands believe both are endangered should proposed routing of the Atlantic Coast Pipeline and Dominion high power transmission line towers go unchecked.
Hence, giving their much beloved tourism campaign an attention-getting twist.
Results? TBD, but we know one group saw it. The State sent our client a request to stop it.
We create brand activists. Not just enthusiasts and loyalists, but people who fuel movements. We create them by any and all means appropriate, traditional or non, in the smartest and most creative ways possible.
BarberWarren is creatively led, strategically driven, media neutral and results obsessed. With expertise in launching new brands and reviving those that have lost their way.