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Fun facts about marine animals have helped the Seattle Aquarium attract record attendance for four consecutive years.


The Aquarium’s target audience is families with kids 5–12 years old. The challenge: appeal simultaneously to kids and adults.

Copacino+Fujikado

City: Seattle

Client: Seattle Aquarium

The Aquarium is a treasure trove of fascinating stories about its aquatic inhabitants.


The campaign presents factual biology with wit and charm to educate the public about the marine life at the shores of our city.


This eye-catching bus wrap is a reminder of the Aquarium’s mission of “inspiring conservation of our marine environment.”


About Copacino+Fujikado


"A friend of ours was touring the agency office, browsing our work on the walls. He suddenly stopped and said, “All your work is very . . . human.”


"We couldn’t agree more. We invest heavily in research tools (more than almost any agency our size), but an audience segment isn’t the same as a living, breathing, thinking, feeling human being. So our shared humanity is reflected in all we do, the way we work, and how we treat each other and our clients.


"Whether we’re turning professional baseball players into the guys next door or showing how travel truly feeds the soul, we create emotional connections between people and the brands they choose to be part of their lives."

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RETURN

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SEATTLE TOP 10

PORTFOLIO

VOTING FORM