Turning Skeptics Into Activists
People are naturally skeptical of buying a $5,000-$30,000 pre-owned luxury watch. And even more skeptical of buying one online. Fears haunt them. So we “personified” those fears, using animal heads and a high fashion look to depict what a wrong decision would make them feel like. Then we presented Crown & Caliber as the “The Smarter Way To Buy A Watch”.
Digital and Social, like TV and Print, drove enthusiasts to the website to learn more. As a result of our campaign that launched in November, year-over year-revenue for the Holiday period increased 7%. But it didn’t stop there. The campaign also created a totally unanticipated January spike in website traffic, impressions and conversions, contributing to Q1 year-over-year revenue jumping 30%.
All while creating trust in the Crown & Caliber brand and turning website visitors into purchasers and brand activists, influencing others to do likewise.
We create brand activists. Not just enthusiasts and loyalists, but people who fuel movements. We create them by any and all means appropriate, traditional or non, in the smartest and most creative ways possible.
BarberWarren is creatively led, strategically driven, media neutral and results obsessed. With expertise in launching new brands and reviving those that have lost their way.
Client: Crown & Caliber