These days it seems like everybody is going low-carb or, God forbid, no-carb and cutting out the best food on the planet: Bread. All these diet-fad followers are forgetting one very important fact: Bread is delicious. We couldn’t stand idly by and let this continue to happen. Bread is tasty, and no one around here makes bread as tasty as Dukes.
Our print ads and posters for Dukes Bread came to life by photographing the bread in-house and then getting some help from our friends at Hac Job to perfect our flour-writing. We’re pretty pumped at the result. Plus, it’s not every day you get a client who’s ok with putting the word “fuck” on their product.
We give ambitious brands an unfair advantage.
We do it by creating provocative work. Work that gets noticed, talked about and shared. We believe in work that creates an emotional response, a reaction. If not, it’s a complete waste of time. And especially money. We help brands identify and get to the space they are meant for. Your space. The space that only your brand can own. To get there, you have to learn new truths, make meaningful creative and always do better than good. But most of all you have to be fearless.
Welcome to BooneOakley.
Client: Dukes Bread