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Creativity in advertising, photography and web design

Situation


Ole Smoky Tennessee Moonshine was the first licensed moonshine distillery in Tennessee. It was a new category and Ole Smoky had an opportunity to take the lead. They needed a migratory idea that worked in the Gatlinburg distillery and across America.


Solution


Moonshine is about hard work, corn, fast cars, bluegrass, and passing the jar. “Have some, friend.” was born from moonshine’s sharing culture. The idea was brought to life in the distillery, broadcast, digital, OOH, print, events, merchandising, and package design.


Impact


By the time “Have some, friend.” entered its 6th month sales had risen from 17k cases per month to 23K, making Ole Smoky the largest selling moonshine in the nation. Additionally, the distillery became Gatlinburg’s most visited attraction and number one employer.


About


We’re independent because it keeps external bias out of our company.


We’re full-service because there’s no better way to go to market than with a team that works under one roof and sees each other every day.


We’re creative because great ideas work harder everywhere.

Camp

City: Austin

Client: Ole Smoky Charred

RETURN

VOTING FORM

AUSTIN TOP 10

CONTACT

PORTFOLIO

RETURN

VOTING FORM

AUSTIN TOP 10

CONTACT

PORTFOLIO