"Mix rigor, creativity, diverse ingredients, and passion."
That’s our recipe.
“All creative effort - including the making of an Omelet - is preceded by destruction.”
—YI FU TUAN
We can’t take credit for that quote, but we sure do live by it. Omelet’s people are united by a common discomfort in the status quo and a genuine belief that there’s a better way to do just about everything. After all, in order to make an Omelet, you have to break a few eggs.
Our greatest capability is that our process is never static, our mindset entrepreneurial, and the outcome always unique to the brand. Explore some of our tool boxes:
Audience motivations and behaviors underpin everything we do as an agency. Our strategy department strikes the balance of rigor and creativity. With research, data and analytics sitting at the base, we build culture-shaking, business-shaping strategies for global brands.
Grounded in insight and strategic rigor, we champion boundless creative exploration. From 360 campaign development and original content to complex digital ecosystems and experiences, we solve without bias and with total curiosity.
The maker spirit runs through all of us at Omelet, whether we’re crafting epic films, tinkering with arduino boards, bringing people together IRL, or editing podcasts. We tap into our deep and trusted network of external partners, or flex and iterate in-house with our own production studio, Benedict.