Semi-Final
5 package designs. Vote for the 1 you feel is the most creative.
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Greg Clow, Director
AAB Showcase Awards
greg@aabshowcaseawards.com
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1 of these 5 will move on to the AAB Finals.
It's a lofty task to reimagine a local legend that nearly everyone has an emotional connection to, but the Mission team approached this project with Boh's motto in one hand and storied history in the other. Combining the two took seemingly countless conversations, more than a handful of brainstorming sessions, and even a few taste tests along the way.
Mission
BALTIMORE• Client: National Bohemian
Snacklins™ started as a vegan pork rind, but in testing, we ran into two problems. One, vegans are offended by the idea of a pork rind, and two, pork rind eaters are offended by the idea of a vegan. After thorough testing, we landed on the concept of a puffed veggie crisp, and with the new terminology came new packaging, a brand story, character development and more.
Founded in 2003 by Steve Hersh and Jeannette Luoh, GuS was what the founders and their friends were looking for in a beverage; something not so sweet like everything else out there. But not so dull and lifeless like flavored seltzers and waters. Or artificial, like diet drinks.
Now that tradition continues with GuS sodas. They’re distinctive sodas made with real juice and real flavor...
One Eleven Group
NEW YORK • Client: GuS Soda
1 of these 5 agencies will move on to the finals.
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PROOF: Package Design
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Todd Harvey for approval
Janet Carlson for approval
Dedicated to retaining a high level of theatre talent in Northeast Florida, STAGE Fund compensates aspiring theatre professionals for their participation in local productions. For a recent fundraiser, they partnered with Manifest Distilling to release a five-bottle box set of craft spirits. We worked with the organization to come up with a theme for the project based on commedia dell’arte, a style...
JACKSONVILLE • Client: STAGE Fund / Manifest Distilling
Brunet-García Advertising
Jorge Brunet-García for approval
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Brand Identity. Packaging Re-Craft. We rebranded this Colorado craft distillery to make the outside look as tasty as what’s on the inside.
PHILADELPHIA • Client: Peach Street Distillers
Red Tettemer O'Connell + Partners
Steve O'Connell for approval
Marriner Marketing
BALTIMORE • Client: Evolution Craft Brewing
Matthew Ketchum for approval
Approved 9/19/22
Approved 9/19/22