Edwards & Co.
Client: True Talent Group
Purpose of the work:
After ten years in business, the logo for True Talent Group was looking dated—and not in line with how the brand had evolved since its inception.
Our purpose was to create a fresh new logo that would position the brand as the premium talent agency in the Twin Cities.
Results of the work:
People liked it. They really, really liked it.
While not truly a measurable number, True Talent Group got tons of shout-outs from clients who loved the new logo.
And to get a little more technical, total sales for the year were up 18% after the rebrand.
Delivery of the work:
Stationery system, website, collateral, social (Facebook, LinkedIn, Twitter), swag, 10th anniversary animated gif