Client: RD Homes
"Houston, we have a branding problem!"
RD Homes, a premier Pacific NW builder, came to us to help them solve their brand perception issues. The company had a great portfolio, but their old logo, trade dress and website looked dated and uninspired.
Also, the client's business had been increasingly overshadowed by a large number of competitors who had a substantial brand recognition in local and regional markets.
After a deep dive into their competitive arena, it became evident that there was an urgent need for a bold and iconic symbol. This symbol needed to signal our client's superior level of craftsmanship as well as his uncompromising attention to detail.
The new logo transmits a variety of meanings. It simultaneously suggests the letter “R”, the process of building a house and an open door. Also, the vibrant colors help create an optimistic feeling associated with a purchase of a fresh new home.
Return on Investment
The logo has served as a platform for a development of the cohesive visual language. The new identity helped our client confidently stand apart from other builders and also win hearts, minds and wallets of the upmarket clientele.
We help authentic brands rise above sameness.
We believe that every audacious brand deserves a bespoke identity. Thus we conduct rigorous research to discover each client's brand essence. And when we find this essence we give it the most relevant and bespoke visual form.
Be it an iconic logo, an engaging identity program, or a head-turning packaging system, we make sure that your brand manifests its difference with confidence, panache & authenticity.
Whether you're launching a new product or dreaming up a new brand, we can help you get noticed and stay noticed. Let's connect and make history together!